Creating and protecting value

At the heart of the Upboard Global model sits the DLMA framework — pronounced 'dilemma' — and for good reason.

Today's business environment is more complex than ever. Demographic shifts, technological disruption, and rapidly evolving stakeholder expectations mean that boards and executives face genuine dilemmas every day. The question is no longer simply how to lead — it's about knowing when to push forward and when to hold the line.

Below is a representation of the DLMA model. DLMA is a way in which board and individual director predisposition to value creation and value protection can be identified.

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The DLMA framework offers a practical lens for doing exactly that. It helps boards and individual directors identify their natural predisposition toward value creation on one hand, and value protection on the other — and to adjust their approach accordingly.

The most effective organisations don't treat this as an either/or choice. Governance excellence isn't about picking between risk and opportunity — it's about mastering both. By understanding where their instincts naturally sit, boards can build more balanced governance approaches that draw on the full range of perspectives needed for long-term, sustainable success.

With acknowledgement to Peter Tunjic of ondirectorship.com for his thought leadership on the dynamics between boards and executives, and the interplay between creating and protecting value.